To encourage adults, fifty and better, to undertake and continue participating in a health and fitness oriented lifestyle.

To promote health and physical fitness in adults fifty and better by providing information, education and inspiration through year-round, state-wide activities, workshops seminars and events.

To provide adults fifty and better, with a forum in which to compete with their peers and receive recognition for their efforts and achievements in an atmosphere of friendship and support.

To focus public attention on the importance of regular exercise as a way to achieve and preserve better health, particularly among adults who are fifty years and over.

To promote a positive image of the older adult in our society.